Branding, CGI, events —
and what comes after.
Twenty-eight years of commercial creative practice across eleven countries, now running through a generative pipeline.
Recent campaign work leads. Behind it, the older archive is still being migrated from Surreal Reality — those entries are marked Placeholder: the categories and clients are real, the imagery and written case studies are still to come.
Everything, one frame at a time.
Architecture, interiors, the healthcare set across seven markets, the forty-sector campaign series and the near-future city frames — each with the thinking behind it. It advances on its own and stops the moment you touch it.
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Interiors & Furniture
Dining room — marble and oak
An eight-seat dining room in marble and pale oak, with the staircase and chandelier carrying the vertical.
AI & Generative
Near-future city
Generative concept stills for an AI brand set in a city a few years out: a pavilion of holographic product displays against the city skyline, a waterfront terrace of drones and floating pods, and the corporate interiors — an atrium built around a volumetric display, and a working studio floor with the model rendered at desk height.
2026
Campaigns & Digital
Synapse — campaign world
The wider campaign world for the same brand, boarded as a set: dhows at dawn through a holographic skyline, a canal district of drones and floating pods, a night showroom of interactive displays, and a nine-up sheet reading the whole arc in one frame.
2026
AI & Generative
PlaceholderGenerative campaign system
End-to-end campaign built with diffusion and text-to-video tooling inside a conventional art-direction pipeline.
AI & Generative
PlaceholderAI film & generative storytelling
Short-form cinematic work produced with Runway, Sora and Kling, directed rather than prompted.
Event & Exhibition
PlaceholderLuxury automotive exhibition stands
3D event and stand design for luxury automotive marques across Germany, Europe and the UAE.
Rolls-Royce · BMW · Porsche · Audi · Mercedes · Bentley
Event & Exhibition
PlaceholderOlympic-programme event design
3D event design work connected to the Beijing 2008 Olympic programme.
2008
3D & Product Visualization
PlaceholderProduct visualization
CGI product photography and visualization — modelling, lighting and look development for commercial release.
3D & Product Visualization
PlaceholderArchitectural & interior visualization
BIM-informed architectural and interior visualization using 3ds Max, Revit and Lumion.
Branding & Identity
PlaceholderBrand identity systems
Identity, packaging and visual systems for luxury and corporate clients.
AR / VR & Immersive
PlaceholderImmersive AR / VR environments
360 environments and interactive AR/VR asset creation for brand experience.
Campaigns & Digital
PlaceholderBroadcast identity & VFX
On-air identity and broadcast visual effects for television.
Forty sectors, one house style.
A bilingual Arabic–English campaign set built as a single system: one look specification, applied across forty service sectors. Same grid, same type hierarchy, same lockup — generated, graded and finished as one series rather than forty one-offs.
Produced end to end at AugmentaAi. Shown at display resolution; delivery files are layered, print-resolution and rights-cleared.
Written up for a trade
Want to see something specific?
Full case studies, reels and client references are available on request.